A friend put up the Joe Rich Props interview on youtube today (see it here)and there is not really a way that I can quantify how much these 9 minutes shaped my BMX life. I never managed to grow any dreads or get tattoos, but I did try to stay positive in the face of some pretty harsh things (two knee surgeries) and when confronted with trying a new trick, I would ask myself, "would Joe Rich hesitate right now?"
It was a seminal item for me. These days it feels like Terrible One is more of an ideal than a company, but what Joe and Taj put out there at the end of the 1990's was real and tactile and had more of an impact than I think they realize.
Now I want to build a street spine.